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Beginning Boutique

Online

Beginning Boutique

Brisbane, QLD

About

Beginning Boutique is an Australian online fashion retailer founded in 2008 by Sarah Timmerman (née Sarah) in Brisbane, Queensland, with no prior experience in fashion or e-commerce. Inspired by a trip to Paris, Sarah created a destination for weekend event outfits, exceptional customer service, and package excitement, evolving into a go-to for party dresses, festival fits, and occasionwear for Gen Z women. The brand has grown through customer-focused innovations like pop-up stores, collaborations such as BB x SophaDopha and a capsule with influencer Morgan Riddle, emphasizing versatile, re-wearable pieces for life's moments.

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