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Sir The Label

Emerging

Sir The Label

Sydney, NSW

  • Available for hire

About

SIR The Label is an Australian fashion brand founded in Sydney in 2014 by friends Nikki Campbell and Sophie Coote to fill the market gap for minimal essentials that women want to wear. The brand has achieved international success with its beautifully wearable designs, offering everything from swimwear and printed party dresses to classic silk separates. Known for refined silhouettes, contemporary femininity, relaxed tailoring, fluid fabrics, and subtle detailing, SIR embodies effortless Australian style suitable for day-to-night wear.

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